If there's one crash that defines fall driving in Wisconsin, it's hitting a deer. As the days get shorter and breeding season ramps up through October and November, deer are on the move at exactly the times we're commuting—dawn and dusk. It happens fast, and even a careful driver can't always avoid it. Here's what to do in the minutes after, and how to cut your odds the rest of the season.
First, get yourself to safety
If your car is still drivable, pull onto the shoulder or off the road as far as you safely can, turn on your hazard lights, and stay buckled until you've stopped. If you can't move the car, keep your seatbelt on and stay inside with your hazards on rather than standing in a dark travel lane—especially on faster roads like Highway 45, 41, or I-43 where traffic won't expect you.
Check on everyone before anything else
Before you worry about the car or the deer, make sure you and your passengers are okay. Adrenaline can mask an injury, so take a second to actually check. If anyone is hurt, call 911 right away. A dented hood can wait; people come first.
Call the police—even for "just a deer"
It's worth calling local law enforcement or the sheriff's department after a deer crash, and in Wisconsin you generally need to report it if there's an injury or significant vehicle damage. A police report protects you, and it's usually what your insurance company will ask for. If the deer is dead in the roadway and creating a hazard for other drivers, reporting it also gets it cleared before someone else hits it.
Stay away from the deer
It's a natural instinct to check on the animal, but don't approach it. A deer that looks dead can suddenly come to and thrash with enough force from its hooves and antlers to seriously injure you—and it may bolt back into traffic. Keep your distance and let the authorities handle it.
Document it for your insurance
Once you're safe, take photos of the damage, the scene, and the road from a few angles. Note the time, location, and direction you were traveling. Here's a detail a lot of drivers don't realize: hitting an animal is typically handled under the comprehensive part of your auto policy rather than collision, which can matter for how a claim affects you. Your insurer can confirm exactly how yours works—it's worth a quick call.
Know when your car shouldn't be driven
Deer do real damage. Even if the car starts, don't drive it if you see fluid leaking, the hood won't latch, a headlight or turn signal is out, a tire is damaged, or anything is dragging or rubbing a wheel. Radiator and cooling damage is common in these hits, and driving a few miles on a punctured radiator can turn a body-shop bill into an engine replacement. When in doubt, get it towed—a flatbed loads the car without adding stress to a damaged front end or drivetrain, which protects AWD vehicles and EVs on the way to the shop.
Lower your odds the rest of the fall
You can't eliminate the risk, but you can shade it in your favor. Slow down at dawn and dusk, especially on rural and wooded stretches around Waukesha and Ozaukee Counties. Use your high beams when there's no oncoming traffic so you spot eyeshine sooner. And remember deer rarely travel alone—if one crosses in front of you, expect a second and a third right behind it. If a collision is unavoidable, the safest move is usually to brake firmly and stay in your lane; swerving to miss a deer is how drivers end up in a ditch, a tree, or oncoming traffic, which is often far worse than the deer itself.
Hit a Deer and Can't Drive? We're On the Way.
Top Speed Towing & Recovery runs 24/7 across Greater Milwaukee, Waukesha and Ozaukee Counties. Call for a fast, damage-free flatbed tow to the shop of your choice.
Call (262) 893-1079